Some designs do not ask for your attention. They take it.
The new Ferrari interior imagined by Jonny Ive and Marc Newson through their brand LoveFrom does exactly that and then holds it hostage.
Ferrari's, particularly those prior to 2016 are particularly beautiful and catch my eye however, with this new interior for the upcoming Ferrari Luce I find myself wanting to stop, sit, and just look.
Not because it is loud or aggressively futuristic but, because it is so quietly, devastatingly right. It is beautiful in the way a perfectly balanced object is beautiful. Clean. Calm. Tactile. Confident enough to whisper.
What strikes me first is the clarity. Every surface feels intentional. There is no visual noise, no decorative clutter pretending to be drama. Instead, the interior feels like it has been edited - ruthlessly and lovingly - down to its essence. It does not make you ask questions or wonder why something is there. You understand it instantly.
And then there is the tactility. This is design you want to touch and that is precisely how it works. Materials do not just look premium; they look considered. Soft where you rest, firm where you grip, cool where precision matters. It feels human in the way the design masters best work always does—designed not just for performance, but for hands, eyes, posture, and time.
The symmetry is also what really gets me. Ferrari interiors have often chased excitement through complexity: angled screens, busy steering wheels, overlapping visual ideas all competing for attention. This does the opposite. It centers you. It aligns you. Left and right feel in conversation with each other. Nothing feels accidental. The way the two function panels seemingly sit inside but behind the steering wheel is so pleasing on the eye. Nothing feels desperate or shouty.
Overall, the simplicity is almost provocative. It makes you ask an uncomfortable question: Why hasn’t Ferrari’s own Director of Design ever come up with something this perfect?
Not perfect in a flashy, headline-grabbing way but, perfect in the way the best industrial design is perfect. The kind that feels inevitable in hindsight. The kind that makes everything else suddenly look overworked.
This interior understands that true luxury is not excess but, restraint. That real confidence does not show off and that the most powerful emotional response a design can provoke is not excitement, but reverence.
And here is the thing… I do not want to drive it immediately.
I settle in behind the wheel, to pause.
I want to stare. I want to let my eyes trace the lines, feel the balance, and appreciate what happens when two of the greatest designers alive are allowed to reduce something iconic down to its purest form.
Best Wishes
T.
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